George Lakoff – Cognitive linguist.
Terry Winograd, Fernando Flores – Practical and theoretical insights about how to understand and design complex computing systems, drawing on biology, hermeneutics and phenomenology.
Terry Winograd was Larry Page’s PhD advisor at Stanford, and served as visiting researcher at Google in 2002.
Peter Berger, Thomas Luckmann – Sociologists who study the social basis of knowledge. To what degree is knowledge created through social (as opposed to individual) processes? What is the relationship between our thoughts and the social contexts in which we think?
Erving Goffman pioneered micro-sociology (the study of face-to-face interaction) and the concept of framing.
Amos Tversky, Daniel Kahneman – Established a cognitive basis for common human errors using heuristics and biases. Introduced the notion of anchoring. Experimentally verified Goffman’s concept of framing and applied it to economics.